Nowadays we tend to move lots of our activities into social networks – be that work, entertainments, a search of contacts, setting business relations, and even global commercial campaigns. So why is gambling industry still out of work on social platforms?
Paddy Power – a pioneer in the gambling field decided to change the situation and is about to launch betting on popular Facebook Messenger. Asia Gaming Brief reports about these ambitious plans of a British bookmaker. It appears that this innovative project is called to simplify the betting process for registered Facebook users.
In order to implement this project a special bot will be activated to analyse text requests of the users through new smart technologies and to satisfy them in a proper way (similar to a live operator) tracing their requested bets. This chatbot from Onionsack supports betting text systems for such market leaders as Ladbrokes, William Hill and Totepool.
How is that going to work? Everything is pretty easy: a gambler logs on into his account on Paddy Power through Facebook Messenger and controls the current gaming account (checks its status and makes a deposit). He writes a text message with the sum of a bet he would like to place, and a chat bot registers the request and completes the transaction.
The most long-awaited highlight of the new betting system will be push messages about the results, promotional and other interesting offers, an active blog with important information, video materials and podcasts sent to every gambler through Facebook Messenger.
General managers from two companies – Paddy Power (Michael Healy) and Onionsack (Joe Power) made their comments on the new product:
“We can’t imagine our lives without social networks and all sorts of messengers that connect people throughout the world. Why not make some entertainments that everyone enjoys closer to give them an opportunity to place bets in a simplified way? Now almost all of our customers are registered on Facebook, which means that it will be easy for them to synchronise their social and personal life with the sphere of gambling: now there will be no necessity to download several side applications and to switch in between them. All can happen in one place so we can forget about all these inconveniences. Let modern technologies simplify the lives of millennial who cannot imagine themselves without the Internet and gadgets”.
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