London presents the world's smallest mobile casino

London taxi is becoming even more popular due to the new type of gambling entertainment. Do you think it just picks up gamblers to a particular gambling place? Not quite! Recently London taxi became a special gambling space itself.

Grosvenor Casino launched a unique mobile casino in the backseats of taxi in London. This is the smallest mobile gambling houses that had ever practiced in the whole world. And as marketing director Jo Blundell states, they have already launched a pilot version of the innovation, which does not only offer the traditional gambling gentleman set, but open a wide range of virtual casino entertainments as well.

Rank Group, which owns Grosvenor brand has launched an extensive marketing campaign on social networks to educate and attract new customers. Thus, the operator of the progressive casino invited Londoners to make their requests and leave wishes concerning gambling trips on the official Twitter account of the company. Passengers are invited to choose between gambling tour around the city in taxi-casinos or a trip to one of the traditional establishments of the Grosvenor. This is a truly original idea! After all, who could resist the opportunity to park a taxi at any of the London charming corners and enjoy poker or roulette. All the payments for the taxi-casino services was suggested to make in the form of a voluntary donation to the charity Carers Trust Fund.

The taxi interior was originally stylised like a real casino, which has a mini-bar, two TVs tuned to sports channels, and even a live dealer who is always ready to help in learning the rules of the new gambling game. There is also a passenger service provided quick learning with the help of a mobile app. The recent contract with the former player of the cricket legend - Phil Tufnel is aimed to confirm the company’s commitment to the sports casino category. This great English cricketer has agreed to promote the unique services of the new London taxi in social networks and on all kinds of advertising platforms starting from the first of April of the current year.

This interesting marketing innovation designed to improve the Casino customer awareness of the sport betting that takes the company. The idea appeared to be particularly relevant in the run-up to Euro 2025. That’s why Grosvenor marketing director is sure that this innovation will help both: to refresh existing customers’ interest in the company services and to attract a lot of new ones.